Free checklist
Small Business Digital Growth Checklist
A practical self-check of the basics that help Indian small businesses get found and contacted online.
Best for: Owners of shops, clinics, service firms and local businesses
Be easy to find
- Google Business Profile claimed, verified and showing correct hours, phone and category
- Same business name, address and phone everywhere online
- At least 10 recent photos of your premises, team or work
- A website that loads on mobile and states what you do in the first screen
Be easy to contact
- Click-to-call and WhatsApp buttons on mobile
- Enquiry form with no more than 5–6 fields
- Every enquiry answered within one working day
- One person responsible for following up leads
Build trust
- Genuine customer reviews requested after each completed job
- Replies to reviews, including negative ones
- Clear pricing guidance or starting prices where possible
- GST and registered business details shown where customers expect them
Measure what matters
- You know how many enquiries you got last month
- You know which channel each enquiry came from
- You track how many enquiries became paying customers
- You review these numbers monthly
Optional
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