Free checklist
Website Conversion Audit Checklist
Check whether your website turns visitors into enquiries — the issues we find most often, in one list.
Best for: Businesses that have a website but get few enquiries from it
First impression (5 seconds)
- Headline says who you help and what you do
- One clear primary button, e.g. 'Get a quote' or 'Book a call'
- Page loads in under 3 seconds on a mobile network
- No pop-ups that block the page on mobile
Content
- Each service has its own page
- Real photos instead of generic stock images where possible
- Process explained in 3–5 simple steps
- FAQs answer price, timeline and location questions
Forms and contact
- Form works and you actually receive the enquiries (test it monthly)
- Phone number is tappable on mobile
- Thank-you message tells people what happens next
- Privacy policy linked near the form
Technical basics
- Secure https address with no browser warnings
- Unique page title and description for every page
- Website submitted to Google Search Console
- No broken links or empty pages
Optional
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